What a Reddit lead actually looks like
Not a scraped username list — a public conversation where someone is asking for help you can give. Typical high-intent patterns:
- “What do you use for…?” and “Any recommendations for…?”
- “Alternatives to [competitor]?” or “[Competitor] raised prices, what now?”
- “How do I [job your product does]?”
- Complaints about a problem you solve, with people agreeing in the replies
What you get for $20
| Field | Why it matters |
|---|---|
| Permalink | Go straight to the thread |
| Subreddit & its self-promo rule | Know before you reply whether a product mention is allowed |
| Intent signal | Asking for a tool, comparing options, or just venting |
| Thread age & activity | Fresh threads first; older ones only if they rank in Google |
| Suggested reply angle | What to say first so the reply is useful without the link |
| Recurring questions | The exact words your buyers use — useful for your site and ads too |
How we find the threads
- Map your product to the jobs, problems and competitor names buyers mention.
- Search Reddit and Google for recent threads using those phrases, including threads that rank in Google search results.
- Read each thread to confirm intent and check the subreddit's rules.
- Rank by intent, freshness and how open the community is to a disclosed founder reply.
Replying without getting removed
- Answer the question fully first. The product mention, if any, comes last.
- Say you make it: “Disclosure: I built X.”
- Skip the link where the sub's rules forbid it; your profile does the work.
- Never reply to the same question type with copy-pasted text.
Need replies written for you? Drafts are $5 each. Want it done every week? See account management.
Lead discovery vs. monitoring tools
Keyword alert tools are good at volume and bad at judgment: they flag every mention, including jokes and irrelevant threads, and they don't check community rules. Our list is read by a person, filtered for real intent, and comes with what to say. Many clients use both: an alert tool for coverage, our list for the threads worth an hour.
FAQ
How do I find customers on Reddit?
Search for threads where people ask for recommendations, alternatives to competitors, or how to do the job your product does. Check each subreddit's rules, then reply helpfully from your own account and disclose that you make the product.
Is Reddit lead generation allowed?
Replying helpfully to public questions from your own disclosed account is allowed where the subreddit permits it. Mass DMs, fake accounts and vote manipulation are not, and we never do them.
How many leads will I get?
The discovery report lists 30 live threads with clear intent. How many turn into customers depends on your product and replies; the list gives you the right conversations to join.
Do you send DMs to Reddit users?
No. Unsolicited promotional DMs are treated as spam on Reddit. We focus on public threads where people asked for help.